On 16 and 17 of July the Online Training Center of youth telecomplex “Bunyodkor” held a master class on the theme “Improving the profitability of private television channels in Uzbekistan: national and international experience”, according to the National Association of Electronic Mass Media.
Trainers were vice-rector of the Institute for Development of Business and Law of Moscow Andrey Zybkin.
The organizers of the master class – NAEMM in cooperation with the regional office of the Konrad Adenauer Foundation in Tashkent.
Note that Professor A.Zybkin not for the first time is participating in education and training and other events, organized by NAEMM in cooperation with national and international partners.
This workshop is aimed at managers of TV and radio stations advertising departments. The event will be attended by representatives of the marketing department of the TV channel “Mening yurtim” (“MY5”) and other members of the association.
For two days, participants will be able not only to get acquainted with the algorithms of search advertisers and effective work with them, but in practice the acquired skills to work commercial communication. The course covers aspects such as the introduction of a modern media business, particularly of the information society, the demands of the market, customer needs, model management, and creative technologies in advertising manager and others.